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1 mass-media advertising
рекл. реклама в средствах массовой информации (реклама в газетах, журналах, на радио и телевидении)See:Англо-русский экономический словарь > mass-media advertising
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2 mass-media advertising
Универсальный англо-русский словарь > mass-media advertising
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
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1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
5 advertising media
рекл., мн. средства распространения рекламы (СМИ, средства наружной рекламы, почтовая реклама и др. средства доведения информации о товарах (услугах) до сведения потенциальных потребителей)See: -
6 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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7 advertising
реклама; рекламирование• -
8 media
"медиа"; средства массовой информации; рекламный носитель; средства распространения информации♦ advertising-subsidized media средства распространения информации, субсидируемые за счет рекламы♦ advertising-supported media средства распространения информации, пользующиеся поддержкой рекламы♦ audience-supported media средства информации, финансируемые ее аудиторией♦ display media иллюстративно-изобразительные рекламные средства (щиты, вывески, плакаты)♦ mass media средства массовой информации (СМИ)♦ passive media средства рекламы пассивного восприятия, не требующие усилий со стороны аудитории (напр. радио и телевидение)♦ replacement media замещающие рекламные носители; местные издания (телевидение, радио) охватывающие аудиторию, недоступную для национальных средств массовой информации -
9 media
1. носители2. средстваEnglish-Russian dictionary of Information technology > media
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10 media
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11 marketing media
марк. средства распространения маркетинговой информации (различные каналы, используемые для передачи информации о товарах и услугах потенциальным потребителям: телевидение, радио, пресса, экспозиции, презентации, веб-сайты и т. д.)See: -
12 news media
Синонимический ряд:mass media (noun) audio-visual media; broadcasting; journalism; mass media; press and radio; radio; radio and television; television; the printed media -
13 published media
рекл. печатные СМИ ( газеты и журналы)See:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy -
14 computer-based media
English-Russian dictionary of Information technology > computer-based media
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15 transmission media
English-Russian dictionary of Information technology > transmission media
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16 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
17 medium
ˈmi:djəm
1. сущ.
1) а) способ, средство I consider your journal one of the best possible mediums for such an article. ≈ На мой взгляд, ваш журнал - одна из лучших возможностей опубликовать такую статью. medium of circulation ≈ деньги, средство обращения - mass media б) поддержка, посредничество Syn: intermediation, instrumentality
2) середина, промежуточная ступень, промежуточная стадия Poesy between the best and worst no medium knows. (Byron) ≈ В поэзии нет какой-либо промежуточной стадии между хорошей поэзией и плохой поэзией. happy medium ≈ золотая середина
3) а) среда (вещество, в котором существует что-л.) б) перен. окружение, окружающая реальность;
обстановка, условия( жизни) social medium ≈ социальная среда the gradual adaptation of the race to its medium ≈ постепенная адаптация народности к среде обитания
4) а) живоп. растворитель( краски) б) фото лак, используемый при ретушировании в) техника живописи (в зависимости от того, чем пишет художник ≈ темперой, маслом, акварелью и т.д.)
5) театр. специальный экран, придающий какую-либо окраску попадающим на него от источника световым лучам
6) а) агент, посредник;
примиритель This man is our only safe medium. ≈ Этот человек - наш единственный безопасный агент. б) медиум( в спиритизме)
7) разг. а) представитель среднего класса, средних слоев населения б) солдат с экипировкой средней тяжести
8) редк. товары из хлопчатобумажной ткани
2. прил.
1) средний;
промежуточный medium and large proprietors ≈ средние и крупные землевладельцы medium wave ≈ волна средней длины (от 100 до 800 метров) Syn: intermediate, intervening
2) умеренный Syn: moderate, temperate
3) а) воен. среднекалиберный б) среднего размера (о формате бумаги) средство;
способ, путь - advertising *, a * for advertising средство рекламирования - circulating *, a * of circulating обращающиеся деньги;
средство обращения;
монета в обращении - a * of exchange средство международных расчетов;
средство обмена - radio is a * of communication радио - это средство связи - theatre, films, television are all media forming public opinion театр, кино и телевидение являются средствами формирования общественного мнения - by /through/ the * of smth. через посредство чего-л., посредством чего-л. - through the * of the press посредством печати, через печать - by this * этим /таким/ путем /способом/ материал( используемый в искусстве) - the sculptor's favorite * is marble любимый материал этого скульптора - мрамор, этот скульптор любит работать в мраморе - this artist's * is watercolors этот художник работает /пишет, рисует/ акварелью средство выражения - artist's * средство выражения художника - poetry is his * он выражает свои мысли средствами поэзии;
поэзия является для него средством самовыражения - he writes stories but the theatre is his favorite * он пишет рассказы, но его любимой формой являются пьесы (физическое) среда - continuous * (физическое) сплошная среда - reflecting * отражающая среда - culture * (бактериология) питательная среда( окружающая) среда, обстановка, условия (жизни) - water is the natural * for fish вода является естественной средой для рыбы - social * общественно-бытовая среда носитель информации (бумага, магнитная лента и т. п.) середина;
промежуточная ступень - the happy * золотая середина - to strike the happy * найти золотую середину - to stick to the happy * держаться золотой середины агент, посредник посредничество - sold through the * of (коммерческое) продано через посредство медиум (у спиритов) растворитель (краски) (полиграфия) формат бумаги 23 на 18 д. или 22 на 17 д. (логика) средняя посылка( силлогизма) средний, промежуточный - of * height среднего роста - * hard среднетвердый, средней твердости - * energy( физическое) средняя энергия - * nucleus( физическое) ядро со средним значением массы - * frequency (радиотехника) средняя частота - * wavelength, * waves( радиотехника) средние волны - * altitude средняя высота полета - * atom bomb( военное) атомная бомба средней мощности - * bomber( военное) средний бомбардировщик - * clouds (метеорология) облака среднего яруса - * shot (кинематографический) средний план - * long shot( кинематографический) среднеобщий план - * close-up( кинематографический) среднекрупный /"итальянский"/ план - * entry описание средней полноты (в каталоге) умеренный (военное) среднекалиберный - * artillery артиллерия среднего калибра advertising ~ носитель рекламы advertising ~ средство рекламы blank ~ вчт. незаполненный носитель blank ~ вчт. пустой носитель data ~ вчт. носитель данных data ~ вчт. среда для записи данных empty ~ вчт. незаполненный носитель empty ~ вчт. пустой носитель ~ середина, промежуточная ступень;
happy medium золотая середина medium агент, посредник ~ агент ~ медиум (у спиритов) ~ вчт. носитель ~ носитель информации ~ обстановка, условия (жизни) ~ обстановка ~ посредник ~ посредничество ~ промежуточная ступень ~ промежуточный ~ жив. растворитель (краски) ~ середина, промежуточная ступень;
happy medium золотая середина ~ середина, промежуточная ступень ~ способ ~ физ. среда ~ вчт. среда ~ среда ~ среднее число ~ воен. среднекалиберный ~ среднекалиберный ~ средний;
промежуточный;
medium wave радио волна средней длины (от 100 до 800 метров) ~ средний ~ (pl s, dia) средство, способ;
medium of circulation деньги, средство обращения ~ средство, способ ~ средство ~ умеренный ~ умеренный ~ условия жизни ~ полигр. формат бумаги ~ (pl s, dia) средство, способ;
medium of circulation деньги, средство обращения ~ of exchange средство расчетов ~ of payment средство платежа ~ средний;
промежуточный;
medium wave радио волна средней длины (от 100 до 800 метров) presentation ~ вчт. способ представления информации program ~ вчт. программоноситель storage ~ вчт. носитель данных through (или by) the ~ of... через посредство..;
mass media (of communication) средства массовой информации( печать, радио, телевидение, кино, реклама) transport ~ транспортное средство turbulent ~ турбулентная среда -
18 medium
1. сущ.мн. media или mediums1) общ. средство, способ, путьby/through/the medium of smth. — через посредство чего-л., посредством чего-л.
through the medium of the press — посредством печати, через печать
by this medium — этим [таким\] путем [способом\]
See:advertising medium, alternative media, broadcast medium, direct media, investment medium, in-home media, marketing medium, mass communication medium, mass media, mass medium, medium of exchange, medium of payment, out-of-home media, posting medium, multimedia2) общ. середина, промежуточная ступень3) общ. посредникSyn:4) мн., гос. фин., брит. среднесрочные государственные ценные бумагиSyn:See:long 2. 2)2. прил.1) общ. средний, промежуточныйof medium height [quality, size\] — среднего роста [качества, размера\]
See:2) общ. умеренныйSee:
* * *
1) средство, способ, путь; 2) средний, среднесрочный.* * *средство донесения рекламного сообщения, например телевидение, журнал или прямая почтовая реклама -
19 средство
I ср.
1) mean(s) ;
facilities чистящее средство ≈ cleaner средство сообщения ≈ intermedium средство разрушения ≈ destructive agency каустическое средство ≈ caustic транспортное средство ≈ carrier моющее средство ≈ detergent, abstergent, cleanser
2) (от чего-л.;
лекарство) remedy( for) эффективное средство ≈ effective remedy, efficacious remedy супрессивное средство ≈ suppressant противовоспалительное средство ≈ resolvent мед. гомеопатическое средство ≈ homeopathic remedy народное средство ≈ folk remedy профилактическое средство ≈ preventive мед., prophylactic предохраняющее средство ≈ preservative снотворное средство ≈ opiate, sleeping-draught, somnifacient глистогонное средство ≈ helminthic, vermifuge мочегонное средство ≈ diuretic потогонное средство ≈ diaphoretic, sudorific слабительное средство ≈ depletive прижигающее средство ≈ cautery вяжущее средство ≈ astringent противоцинготное средство ≈ antiscorbutic укрепляющее средство, тонизирующее средство ≈ tonic, bracer, restorative, corroborative, corroborant анестезирующее средство, обезболивающее средство ≈ anaesthetic оттягивающее средство, отвлекающее средство ≈ counter-attraction, revulsive, counter-irritant болеутоляющее средство ≈ analgesic, anodyne, assuagement, paregoric;
pain(-) killer;
balm антисептическое средство ≈ antiseptic асептическое средство ≈ aseptic сердечное средство ≈ cordial нейтрализующее средство ≈ corrective успокоительное средство ≈ demulcent, depressant, nervine;
pacifier шутл. II мн. (материальный достаток) means это ему не по средствам ≈ it is more than he can afford средства к существованию ≈ means of subsistence;
livelihood ед. жить по средствам ≈ to live within one's means жить не по средствам ≈ to live beyond one's means человек со средствами ≈ man of means без средств ≈ aground, out-of-pocket III мн. (предмет, совокупность приспособлений) средства массовой коммуникации ≈ mass media денежные средства ≈ bankroll, funds средства сообщения ≈ communicative means средства транспорта ≈ transport facilities пускать в ход все средства ≈ to leave no stone unturned;
to move heaven and earth идиом.средств|о - с.
1. means pl. ;
~а массовой информации mass media;
~а первой помощи (на транспортном средстве) first-aid equipment;
~а передвижения conveyance sg. ;
means of conveyance;
транспортные ~а means of conveyance;
всеми ~ами by every means;
для него все ~а хороши he`ll stop at nothing;
2. (лекарство) remedy;
перевязочные ~а dressings;
dressing material sg. ;
3. мн. (деньги, материальные ценности) means;
~а обращение фин. means of circulation;
валютные ~а фин. currency resources;
~а в рублях и иностранной валюте фин. funds in roubles and foreign currency;
вырученные ~а earnings, returns, receipts, proceeds;
денежные ~а money( resources) ;
заёмные ~а фин. borrowed funds;
замороженные ~а фин. frozen funds;
кредитные ~а фин. credit funds;
ликвидные ~а фин. liquid funds;
оборотные ~а фин. circulating funds;
~а платежа фин. instrument of payment, means of payment;
~а предприятия фин. assets, means of payment;
привлечённые ~а фин. borrowed funds;
~а производства фин. capital( investment, producer`s) goods;
собственные ~а фин. internal funds;
~а уставного фонда фин. authorized capital;
~а хозрасчётных организаций фин. funds of self-supporting organizations;
~а существования means of subsistence/livelihood;
отпускать большие денежные ~а assign large sums (of money) ;
по ~ам (well) within one`s means;
не по ~ам beyond one`s means*
4. medium;
~ рекламирования medium for advertising.Большой англо-русский и русско-английский словарь > средство
-
20 medium
n1) (pl также MEDIA)2) средство; способ3) агент, посредник5) pl брит. среднесрочные государственные облигации
- advertising medium
- circulating medium
- data medium
- information medium
- investment medium
- mass media
- national media
- paying medium
- posting medium
- publicity medium
- purchasing medium
- recording medium
- sales medium
- storage medium
- medium of circulation
- medium of exchange
- medium of paying
- medium of paymentEnglish-russian dctionary of contemporary Economics > medium
- 1
- 2
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